25 Mar A Behind-the-Scenes Look at the Video Production Process
At Perpetua, we’re passionate about bringing visions to life through the power of video. Every video we produce is an opportunity to captivate, inspire and engage. Let us take you behind the scenes of the video production process – which takes those initial sparks of ideas that you might have through to finished, engaging and powerful video content.
Conceptualization: Sparking Creativity
Our process begins with a flash of inspiration or the spark of an initial idea. Whether it’s your vision, a creative brainstorming session or a flash of insight, every video project starts first with an idea. Then we immerse ourselves in your story – understanding your goals, audience and message. From there, we let our creativity loose, exploring concepts and visual styles that will best bring the story to life.
Pre-Production: Scripting and Planning
To me, the scripting and pre-production process is the most important phase to get right in the creation of any video. This is where the foundation of the video is laid and careful planning ensures that the final product will effectively communicate the desired message to your target audience, in the way that we intend.
We assemble our team of talented creatives – including directors, producers, writers, animators and filming crew. We scout locations, cast talent, write scripts and create storyboards and shot lists to ensure that every detail is carefully considered and so that we can bring your vision to life in the best way.
Before any filming takes place, we want to be able to visualise in our mind’s eye, or map out on paper, exactly how your finished video is going to look. And, we want to work through how and where you’ll use the videos so they can be crafted in the right way for your delivery channels. Correct pre-production ensures that the filming stage runs smoothly, and also that budgets are used to best effect and your expected timeframes are met.
Production: Filming
Whether this is a promotional video, event or conference shoot, training content or animation, our experienced crew will capture stunning visuals and authentic moments to transform our concepts into reality. Every decision is made with intention and purpose – from shooting style, location, camera choice and lighting setups. This is where our technical experience comes into play in capturing professional, high quality footage that will represent your brand in the best light.
But aside from the technical set up, our job is to make any people being filmed and featuring in your videos feel as comfortable. We specialise in corporate videos, so in most cases we’re filming people who are not used to being on camera and who are not professional acting talent. We get it, and we work hard to make the filming stress-free and a fun experience, so that people feel relaxed and delivery is as natural as possible.
Post-Production: Editing and Delivery
Post-production is where the pieces of the puzzle come together. Our talented editors combine footage, sound, music and graphics into a cohesive narrative. We fine-tune every frame, adjust colours, perfect transitions and add music to create your video.
We collaborate closely with you in this phase, ensuring that your vision has been brought to life in the way that you envisaged. We’ll make tweaks and adjustments until you’re 100% happy to share this with your audience.
The video production process requires creativity, collaboration and craftsmanship. At Perpetua, we’re proud to be storytellers, bringing your visions to life into compelling video content. Contact us today to see how we can inspire, entertain and leave a lasting impact on your audience.