12 Mar Video engagement statistics for your business

Posted at 13:26h in Marketing by
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Video engagement statistics consistently highlight the power and popularity of video content. At Perpetua, we’re experts in corporate marketing and communication videos and can help you leverage this important medium in order to engage your audiences and inspire them to take action.

Here are some key statistics that demonstrate the effectiveness of video engagement compared to other forms of media and why you should incorporate video into your communications strategy;

Increased Retention: Studies have shown that viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Social Media Engagement: Social media posts with video content generate 48% more views compared to those without. Additionally, videos on social media platforms receive 1200% more shares than text and images combined.

Mobile Consumption: With the rise of smartphones, mobile video consumption has surged. Over 75% of video views occur on mobile devices, highlighting the importance of optimizing video content for mobile platforms.

Video Email Marketing: Including video content in email marketing campaigns can increase click-through rates by up to 300%. Emails with videos also lead to a 19% increase in open rates and a 65% increase in click-through rates.

Search Engine Results: Websites with video content are 53 times more likely to rank on the first page of Google search results compared to text-only websites. Video-rich snippets in search results can also increase click-through rates by up to 41%.

User Interaction: Interactive videos, which allow viewers to engage with content through clickable elements and hotspots, can increase user interaction rates by up to 600%.

Live Video Streaming: Live video streaming is becoming increasingly popular, with 80% of audiences preferring to watch live videos from brands rather than read blog posts. Live videos also receive 10 times more comments compared to regular videos.

Conversion Rates: Video content can significantly impact conversion rates and purchase decisions. Including product videos on landing pages can increase conversion rates by up to 80%, while 64% of consumers are more likely to buy a product online after watching a video about it.

Customer Testimonials: Video testimonials from satisfied customers can be highly persuasive. In fact, 84% of people trust online reviews and testimonials as much as personal recommendations.

These statistics highlight the growing importance of video content in today’s digital landscape and why it’s essential to be a part of your marketing plan. As technology continues to evolve also, video content is expected in the future to play an even larger role in marketing and comms strategies. 

Talk to us now to see how we can help you smash your business objectives with inspiring and engaging video content.