There are so many awesome reasons to invest in video - increased engagement levels with your marketing campaigns, positive impact on brands, effect on SEO, improved retention levels of information, the influence of buyers on their purchase decisions…. the list goes on. With marketing teams...
During February and March, our calendar is crammed full of event filming. It’s something about that New Zealand-wide shutdown across a large part of December and January, I think, that then means Auckland’s event scene is buzzing in Feb. So a topic front of mind...
Hey team, thanks for joining us. I wanted to talk a little bit more today about budgets and I wanted to do that by looking at a movie scenario. So, before we get started with the chitchat take a look at some movie clips by Robert Rodriguez. You may well know...
Thanks for firing in your questions about your video shoots. Clearly a top topic is pricing. How much should I spend, or how much should I expect to spend, and infact, we've had a few people ask us "How much for a 40 second video?". So it's a great starting...
Hey team! Today I want to talk about getting the message right in your video. Creating a message that hits the mark is going to rely on you having thought through these points; Who are you writing for? - a wide audience or a specific and very targeted audience, or somewhere...
Where you post or deliver your video is likely to be decided by your target; where they're looking, where can you find them? And it's also no doubt going to be decided by the outcomes you're after. Are you after a mass market engagement witha TVC or are you running...
When we talk about defining your audience for the purpose of video, we've got to assume that you totally know your market and who's buying your products or services. What we're talking about here is looking at each type of person that interacts with your company and asking which of those specifically...
As you start out on your next video project, it's fun and exciting to get right into the story and think about shots and dialogue. However, in order to get that bit right it's important first to step back and ask yourself "what are your desired outcomes, what are you...
When you’re planning your next video project, one of the big considerations you’re going to make is “how long should my video be?” and it’s a question we’re asked by pretty much every client we ever work with. Now, we all know there is a...
Most of us know that attaching your brand to an influencer – a thought leader or expert in the market - is an effective way to build your audience and gain credibility. There are, of course, a number of ways in order to do this,...