17 Oct Explainer Videos – Why Every Business Needs one

At Perpetua, we’ve seen firsthand the impact a well-crafted explainer video can have on a business. It’s one of the most effective tools you can use to communicate your message clearly, concisely, and in a way that stays with your audience. If you’re not using explainer videos as part of your marketing strategy, you could be missing out on a massive opportunity to connect with potential customers. Let me explain why.

What Exactly Is an Explainer Video?

An explainer video is a short, engaging video, usually 1-2 minutes, that breaks down your product, service, or business concept in a simple and easy-to-understand way. It’s the elevator pitch of the digital world, designed to get straight to the point and answer your customer’s crucial question: “What’s in it for me?”

At Perpetua, we’ve created explainer videos as traditional filmed videos, 2D or 3D animations, whiteboard animations and more. And our job is to help you work out what style would be best for your outcome. But no matter the style, you’ve probably seen these videos when browsing a website or landing page. They’re the ones that immediately grab your attention and walk you through a solution to a problem, all while keeping things visually entertaining and easy to digest.

Why Does Every Business Need an Explainer Video?

In today’s fast-paced digital environment, people don’t have time to sift through long-winded text or complex descriptions of what you offer. They want instant clarity, and that’s where explainer videos shine. Here’s why we believe every business can benefit from one:

1. Simplifies Complex Ideas

Have you ever struggled to explain what your business does or how your product works in a few sentences? Sometimes, words alone just don’t cut it and some concepts are inherently difficult to break down.

Explainer videos take these complex ideas and make them easily understandable. Through the power of visuals, animations, and clear scripting, we can turn even the most complicated product, service, or processes into something that your audience can grasp in under a couple of minutes.

2. Boosts Engagement and Retention

People are more likely to watch a video than read through paragraphs of text. Studies show that viewers retain 95% of a message when they watch it in video form compared to only 10% when reading it. That’s a huge difference.

By incorporating an explainer video on your homepage or social media platforms, you’re not only grabbing people’s attention but also helping them remember your message. Videos engage both the visual and auditory senses, which increases the likelihood that your message will stick.

3. Increases Conversion Rates

An explainer video can do wonders for your conversion rates. People are more likely to take action when they clearly understand how your product or service solves their problem. In fact, many businesses have seen a significant increase in conversions by simply adding an explainer video to their landing pages.

When potential customers feel confident in their understanding of what you offer, they’re much more likely to sign up, purchase, or inquire. It’s not just about informing your audience—it’s about nudging them towards that next step in their buyer’s journey.

4. Improves SEO and Online Visibility

Google loves video content, and adding an explainer video to your website can help improve your SEO. Video content increases the time visitors spend on your page, signaling to search engines that your site offers valuable content.

And don’t forget about YouTube—it’s the second-largest search engine in the world. By uploading your explainer video to YouTube with optimized keywords, you’re giving your business an additional chance to show up in search results and reach a wider audience.

5. Builds Trust and Credibility

We live in a world where consumers value transparency and authenticity. An explainer video can humanize your brand and build trust with your audience. By giving them a clear, concise explanation of your offering, you’re showing that you care about their understanding and are invested in helping them solve a problem.

A well-made explainer video can position your business as an authority in your field, showcasing your expertise while providing value upfront. When customers feel that you understand their needs, they’re more likely to trust your brand.

6. Versatility Across Platforms

One of the best things about explainer videos is their versatility. Once you have your video, you can use it across multiple platforms—your website, social media, email campaigns, or at trade shows. And from your main video, we can create shorter or slightly alternate versions easily to best target the different places in which your audience might find you. 

Short, engaging videos perform incredibly well on platforms like Facebook, LinkedIn, Instagram, and TikTok. Plus, video content is highly shareable, which means your explainer video could extend its reach beyond your own channels as people share it within their networks.

Final Thoughts

At the end of the day, an explainer video is an investment that pays off in multiple ways. It simplifies your message, boosts engagement, increases conversions, improves your SEO, and builds trust with your audience.

If you’re not already using explainer videos in your marketing strategy, now’s the time to start. At Perpetua, we’d love to help you create one that communicates your value clearly and makes an impact. Get in touch with us, and let’s bring your brand’s story to life in a way your audience will remember.