29 Jan Drones in Corporate Videography: Why they’re a Game-Changer
In recent years, drones have become an essential tool in the world of videography. As drones continue to push the boundaries of what’s possible in video production, businesses can expect more opportunities to create dynamic, high-quality content that resonates with their audiences. Whether you’re looking to elevate your marketing materials, improve internal communications, or showcase a corporate event, drones will undoubtedly take your video production to the next level.
As we look ahead to the future of corporate videography, we’re using our drones more and more to help clients tell their stories, and the future of corporate videography is undeniably tied to the evolution of drone technology. Here’s a few reasons why drones are a game-changer in the world of corporate video production.
Our drone shot of the Auckland City Toyota site used for the NZ Herald wrap campaign.
1. Unmatched Aerial Perspectives for Stunning Visuals
One of the most obvious reasons drones have revolutionized corporate videography is their ability to capture breathtaking aerial shots. These high-definition aerial views provide a cinematic quality that was once reserved for blockbuster movies or expensive helicopter shoots but are now much more accessible.
Imagine filming an expansive corporate headquarters, a large event, or a new construction project from the sky. Drones give businesses the opportunity to showcase their operations, products, or services in ways that were previously difficult and expensive.
For example, if your company is hosting a conference, a drone can film sweeping shots of the entire venue, capturing the scale in a way ground-based cameras simply can’t. This level of visual impact can elevate the overall production value, making your brand look more professional and cutting-edge.
Auckland Skyline for our Chelsea Rise Video Project
2. Cost-Effective and Time-Saving
Historically, obtaining aerial footage for corporate videos was not only expensive but also logistically complicated. With drones, businesses can achieve similar footage at a fraction of the cost and time. At Perpetua, we’re often on shoots combining traditional filming and elevating our work with some aerial shots too. In a day’s shoot we can capture much more varied footage for a variety of purposes for a fractional increase in budget but maximum elevation of the final videos.
3. Enhanced Storytelling with Unique Perspectives
Storytelling is at the heart of every great corporate video and how you tell your story can make all the difference. Drones offer new storytelling opportunities by providing unique angles and perspectives that keep audiences captivated. Unlike traditional filming techniques, drones offer unparalleled flexibility when it comes to capturing creative shots. With a drone, you can get low-flying, sweeping shots that move seamlessly through tight spaces, or fly at high altitudes to capture wide panoramic views. This opens up endless possibilities for creative storytelling and video production.
For instance, drones can smoothly transition from high altitude to low altitude, providing viewers with a more dynamic, cinematic experience. This is particularly beneficial in corporate videos where you want to highlight both the vastness of your company’s scope and impact.
4. The Growing Demand for Drone Videography in Corporate Marketing
As drone technology continues to advance, its applications in corporate videography are becoming even more sophisticated. High-resolution cameras, gimbal stabilization, and enhanced battery life are just a few of the advancements that make modern drones capable of producing even more breathtaking footage.
The demand for drone footage in corporate marketing is growing because businesses know that high-quality visuals are essential for standing out in today’s competitive landscape. Drone video shots can set your brand apart from the competition by offering a fresh, engaging perspective that captivates potential customers.
Drone in shot filming a substation, Omexom Video Project
5. Drone Videography in Corporate Social Responsibility (CSR) Projects
As companies increasingly focus on their corporate social responsibility (CSR) initiatives, drones can play a key role in documenting and showcasing their efforts. Whether it’s capturing community outreach programs, environmental projects, or sustainability initiatives, drones offer a way to showcase these projects from a unique angle, literally and figuratively.
For example, if your company is involved in restoring natural landscapes or working on a renewable energy project, drones can capture the scale of the project in a way that resonates with your audience, telling a compelling visual story of your commitment to social good.
6. Regulatory Considerations and Professional Drone Operators
While drones offer incredible possibilities, it’s important to understand the regulatory landscape surrounding their use, and for this you can depend on our licensed team. Depending on where you’re located, there will be different rules and regulations regarding drone flight, particularly in urban areas or around airports.
Rob, one of our licensed drone operators, on a shoot.
Our licensed drone pilots will not only ensure that all regulations are followed but also guarantee the safety and security of the flight. At Perpetua, we always recommend hiring experienced drone operators to capture footage safely and professionally. This way, you can rest assured that your drone shots will meet legal requirements and safety standards while still delivering high-quality results.
At Perpetua, we specialise in helping businesses leverage the power of drones to tell compelling stories. Check out a few of the projects including drone footage that we’ve completed recently for clients.
And contact us today to learn how we can help take your corporate videography to new heights!