At Perpetua Productions, we love our work - we get to partner with awesome clients, on amazingly varied video projects. Every project is created and delivered with a real passion for taking the right messages to the right audiences, and inspiring action. In creating our latest...
A phenomena happened on the run up to Christmas in the UK that really highlighted the benefits and lack of restriction that internet video advertising can bring. Several large retailers’ pre-Christmas ad strategies focused on engaging internet ads of 2 minutes, 3 minutes and beyond....
The most important part of your video content is what happens before the cameras start rolling. Pre-production, or the planning and logistics phase, can really make or break your video. Here are a few tips of things to think about when planning video content into...
The use of video in content marketing campaigns is on the increase. Marketers in New Zealand are seeing the value more and more in using video for their website marketing, email marketing and social media channels. However we’re still not using video to its full...