At Perpetua, we’ve seen firsthand the impact a well-crafted explainer video can have on a business. It’s one of the most effective tools you can use to communicate your message clearly, concisely, and in a way that stays with your audience. If you’re not using...
Cost-Effective Corporate Video Production Tips At Perpetua, we’ve been in the corporate video production industry in New Zealand for 17 years now and are experienced in helping you to maximise your video budget. We’ve seen it all—from high-budget productions to tight-budget projects where every dollar counts....
In today's digital age, where trust and authenticity are paramount, client testimonials have emerged as a cornerstone of effective marketing strategies. At Perpetua, we believe that the voices of satisfied clients are among the most powerful tools a business can use. Here’s why integrating client...
At Perpetua, we're passionate about bringing visions to life through the power of video. Every video we produce is an opportunity to captivate, inspire and engage. Let us take you behind the scenes of the video production process - which takes those initial sparks of...
We've collected together just a few snippets of some of the fun projects we’ve produced recently, and dropped them into a new showreel. It’s been a bit of a challenge choosing what to keep for a one minute piece - as always with video editing, it’s...
There are so many awesome reasons to invest in video - increased engagement levels with your marketing campaigns, positive impact on brands, effect on SEO, improved retention levels of information, the influence of buyers on their purchase decisions…. the list goes on. With marketing teams...
During February and March, our calendar is crammed full of event filming. It’s something about that New Zealand-wide shutdown across a large part of December and January, I think, that then means Auckland’s event scene is buzzing in Feb. So a topic front of mind...
Hey team, thanks for joining us. I wanted to talk a little bit more today about budgets and I wanted to do that by looking at a movie scenario. So, before we get started with the chitchat take a look at some movie clips by Robert Rodriguez. You may well know...
Thanks for firing in your questions about your video shoots. Clearly a top topic is pricing. How much should I spend, or how much should I expect to spend, and infact, we've had a few people ask us "How much for a 40 second video?". So it's a great starting...
Hey team! Today I want to talk about getting the message right in your video. Creating a message that hits the mark is going to rely on you having thought through these points; Who are you writing for? - a wide audience or a specific and very targeted audience, or somewhere...