As you start out on your next video project, it's fun and exciting to get right into the story and think about shots and dialogue. However, in order to get that bit right it's important first to step back and ask yourself "what are your desired outcomes, what are you...
When you’re planning your next video project, one of the big considerations you’re going to make is “how long should my video be?” and it’s a question we’re asked by pretty much every client we ever work with. Now, we all know there is a...
Most of us know that attaching your brand to an influencer – a thought leader or expert in the market - is an effective way to build your audience and gain credibility. There are, of course, a number of ways in order to do this,...
Video is no longer an option, it’s a vital part of any successful marketing content strategy. So going forwards, it’s no surprise that video will be shaping the world of marketing more than ever. So what lies ahead in trends around video for 2017? An increase in...
The background Fletcher Building is redeveloping their Head Office campus in Penrose, Auckland and approached us to document the progress of the construction with a series of videos running from March 2016 to early 2017. Being one of New Zealand’s leading construction companies, and because they...
In 2016, using social media in your marketing strategy is a given in getting your name out there. It's a cost effective way to market your services, products and help boost your brand, allowing you to connect with fans, customers and prospects on a personal...
A phenomena happened on the run up to Christmas in the UK that really highlighted the benefits and lack of restriction that internet video advertising can bring. Several large retailers’ pre-Christmas ad strategies focused on engaging internet ads of 2 minutes, 3 minutes and beyond....
The most important part of your video content is what happens before the cameras start rolling. Pre-production, or the planning and logistics phase, can really make or break your video. Here are a few tips of things to think about when planning video content into...
The use of video in content marketing campaigns is on the increase. Marketers in New Zealand are seeing the value more and more in using video for their website marketing, email marketing and social media channels. However we’re still not using video to its full...