In today's digital landscape, video marketing has become an indispensable tool for businesses aiming to captivate audiences, foster engagement and drive conversions. With the power of visual storytelling, businesses can convey their brand message in a compelling and memorable way. So, what are some of...
Video engagement statistics consistently highlight the power and popularity of video content. At Perpetua, we’re experts in corporate marketing and communication videos and can help you leverage this important medium in order to engage your audiences and inspire them to take action. Here are some key...
We've collected together just a few snippets of some of the fun projects we’ve produced recently, and dropped them into a new showreel. It’s been a bit of a challenge choosing what to keep for a one minute piece - as always with video editing, it’s...
There are so many awesome reasons to invest in video - increased engagement levels with your marketing campaigns, positive impact on brands, effect on SEO, improved retention levels of information, the influence of buyers on their purchase decisions…. the list goes on. With marketing teams...
During February and March, our calendar is crammed full of event filming. It’s something about that New Zealand-wide shutdown across a large part of December and January, I think, that then means Auckland’s event scene is buzzing in Feb. So a topic front of mind...
Hey team, thanks for joining us. I wanted to talk a little bit more today about budgets and I wanted to do that by looking at a movie scenario. So, before we get started with the chitchat take a look at some movie clips by Robert Rodriguez. You may well know...
Thanks for firing in your questions about your video shoots. Clearly a top topic is pricing. How much should I spend, or how much should I expect to spend, and infact, we've had a few people ask us "How much for a 40 second video?". So it's a great starting...
Hey team! Today I want to talk about getting the message right in your video. Creating a message that hits the mark is going to rely on you having thought through these points; Who are you writing for? - a wide audience or a specific and very targeted audience, or somewhere...
Where you post or deliver your video is likely to be decided by your target; where they're looking, where can you find them? And it's also no doubt going to be decided by the outcomes you're after. Are you after a mass market engagement witha TVC or are you running...
When we talk about defining your audience for the purpose of video, we've got to assume that you totally know your market and who's buying your products or services. What we're talking about here is looking at each type of person that interacts with your company and asking which of those specifically...