Planning great video content: Getting your video message nailed

Hey team! Today I want to talk about getting the message right in your video. Creating a message that hits the mark is going to rely on you having thought through these points; Who are you writing for? – a wide audience or a specific and very targeted audience, or somewhere in-between. How do you want them to feel? – warm and fuzzy, fired up and motivated, angry …

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Planning great video content: Videos to fit your delivery channels

Where you post or deliver your video is likely to be decided by your target; where they’re looking, where can you find them? And it’s also no doubt going to be decided by the outcomes you’re after. Are you after a mass market engagement witha TVC or are you running a video at a recruitment fair, and that’s just continuing in the analogy we talked about when we …

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Planning great video content: Defining Your Audience

When we talk about defining your audience for the purpose of video, we’ve got to assume that you totally know your market and who’s buying your products or services. What we’re talking about here is looking at each type of person that interacts with your company and asking which of those specifically do you want to target to get the results you’re expecting. So, for example, is your product …

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Planning great video content: Let’s look at Outcomes

As you start out on your next video project, it’s fun and exciting to get right into the story and think about shots and dialogue. However, in order to get that bit right it’s important first to step back and ask yourself “what are your desired outcomes, what are you looking to achieve, what do you want people to do once they’ve watched your video and how …

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8 Video Marketing Trends for 2017

Video is no longer an option, it’s a vital part of any successful marketing content strategy. So going forwards, it’s no surprise that video will be shaping the world of marketing more than ever. So what lies ahead in trends around video for 2017? An increase in spend on video 2017 is expected to be the year where spend on online …

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Case Study: Fletcher Building video series

The background Fletcher Building is redeveloping their Head Office campus in Penrose, Auckland and approached us to document the progress of the construction with a series of videos running from March 2016 to early 2017. Being one of New Zealand’s leading construction companies, and because they are investing substantially in the revamp of their Head Office facilities, they were keen …

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